VP of Product Design and Experience, Google Ads
Catherine’s passion is delivering world-class products and services that drive customer delight, adoption and loyalty. As VP of Product Design and Experience for Google Ads, Payment and User she is responsible for defining the end-to-end experience across these critical business and user products. Catherine held similar executive positions previously at DocuSign, Citrix and Salesforce.com. Catherine co-authored the book “Understanding Your Users,” and is an active writer and speaker on creativity, innovation and design. She has been featured in Harvard Business Review, The Wall Street Journal, Fast Company, Huffington Post and TEDx. She has twice been selected by the Silicon Valley Business Journal – as one of Silicon Valley’s "40 Under 40" young tech leaders, and as one of Silicon Valley’s 100 Most Influential Women. Catherine made Forbes list of “Top 10 Rising Stars at The World’s Most Innovative Companies.” She currently sits on board of directors for Insight Enterprises and the California College of the Arts.
On the web
- Design for User Trust
- Thursday 20th Jun 2019
- 16:00 - 16:45
As UX professionals we have traditionally focused on delight, efficiency and an overall great user experience. In today’s world our roles are much more complex. It is our responsibility to think about an experience that includes user trust, control and preventing harm. Catherine will discuss strategies to deliver an experience that is both delightful and safe for our users.
Understanding the evolution of consumer trust Creating accountability and responsibility for user safety Delivering experiences that delight and protect