Khoi Vinh is Principal Designer at Adobe where he leads
the company’s Design Practices group. Previously, he was
design director for The New York Times. He writes a widely
read blog on design and technology at Subtraction.com and
lives in Brooklyn, NY with his family.
Design is more highly valued than ever, but in many
ways it’s still considered a “junior” discipline to
its peers. Why is that? And what can be done to remedy
this situation? In this talk, Adobe Inc. Principal
Designer Khoi Vinh argues that design has built a
rarefied culture and obscure language that, though
initially useful, has inadvertently limited what the
profession is capable of. This talk is a rallying cry
to design leaders to undertake the hard work of
democratizing and demystifying our craft to the world
at large, in order that design can fulfill its
potential at this critical moment in human history.
