All Speakers

Kim Goodwin

Author, Designing for the Digital Age. Design & product leadership consultant and executive

About Kim

Kim Goodwin is the bestselling author of Designing for the Digital Age. Kim has spent over 20 years in UX, both consulting and as a product & Kim also continues to help other organizations build their internal design capabilities through coaching and organizational change management.

Previously, Kim has served as VP of Design & General Manager at Cooper, a leading design and strategy agency in San Francisco. During her 12 years there, Kim led an integrated practice of interaction, visual, and industrial designers, as well as the development of the acclaimed Cooper U design curriculum. More recently, Kim was VP of Product and User Experience at PatientsLikeMe, managing a patient social network, decision-support tools for patients, and tools for medical researchers to engage with patients and learn from their shared medical data.

Kim has led design and research projects in healthcare, aviation, retail, communication, financial services, consumer, enterprise, automotive, IT, and other industries. She speaks and teaches regularly at UX conferences around the world. Kim is based near San Francisco, she is often in another time zone, whether she’s herding cats in a conference room or photographing wildlife in a place with no Internet access.

Kim Goodwin

On the web

The Talk

  • Bringing Back “Human-Centered”
  • Wednesday 19th Jun 2019
  • 10:15 - 11:00

We’ve all seen the high-profile stories about companies making product and design decisions that are anything but user-centered; our technology is outpacing our ethical and regulatory frameworks. We’ve also seen how easy it is for our stakeholders and colleagues to strive for business metrics at the cost of human ones. And if we’re honest, we can sometimes fall into the same trap, not only in our design solutions, but even in our methods. Kim will share several specific approaches for enabling more human-centered decisions.

The Workshop

  • Influencing (and Adapting to) Organizational Culture
  • Fri 21 June 19

Getting organizations to deliver more human-centered solutions isn’t just about getting them to hire more designers. It’s about making design teams effective at influencing, within the specific decision-making culture of the organization. It’s also about influencing the organization’s values through both informal and structured change management approaches. We’ll cover The relationship between leadership and culture. Assessing your organization’s culture. Adapting your design and leadership approaches to your context. Determining how much your team should adapt to culture or try to change it. Helping key individuals through change: conversation tools. Metrics and other levers for making change. Planning your approach to wider change. Come prepared to share some of your challenges and triumphs related to influencing your organization! We'll try some specific skills via role plays and other exercises. This is a great workshop to attend with a colleague (so you can work on your team’s specific needs) but it isn’t necessary to do so.

What you’ll learn What organizational culture really is (hint: it’s values, not whether you have beer in the fridge) & why it’s hard to change. How to assess and adapting to the existing culture, with specific project management & communication approaches. Why individuals resist change, and how to help them through it How organizational change works at scale: principles and specific approaches for UX. What levers you can use to start influencing values, or at least getting people to act on them. Take-away material Slides depicting principles, models, and exercises. Role play documents and example change plans. Who should attend Mid-to-senior individual contributors as well as experienced managers.

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